5 Unique Trade Show Ideas to Attract Visitors (Hint: Magic!)

Trade shows. We’ve all been to them. A sea of branded pens, polite smiles, stress balls shaped like brains… and the occasional person in a polo shirt trying to sell you cloud software.

So how do you stand out in that sea of sameness? How do you get people to stop walking, gather around your stand, and actually remember you?

Well, you add a little magic.

I’m Jordan O’Grady, a professional trade show magician, and I specialise in turning quiet exhibition stands into the busiest (and most talked about) corner of the show floor.

Let’s be honest — most trade show ideas involve free coffee or fishbowls full of business cards. They’re fine. But if you want a crowd, not just a trickle, you need something interactive. Something visual. Something magical.

That’s where I come in.

How Does a Trade Show Magician Help?

When I perform at trade shows, I don’t just “do tricks.” I create buzz.

• I stop people in their tracks with visual, quick-fire magic
• I engage them with fun, branded routines tied to your message
• I warm them up before handing them over to your sales team
• I increase footfall, gather a crowd, and keep your stand busy

It’s not just entertainment — it’s a sales tool. One that gets you noticed, remembered, and talked about.

• Custom-branded magic: I’ll weave your company message, product, or branding into the magic, so it’s not just fun — it’s on-brand.
• Lead generation help: Crowds lead to conversations. Conversations lead to leads. Simple.
• Non-stop energy: I don’t sit behind a table. I get out there and bring people to you.
• Professionalism: Smart, friendly, reliable, and experienced — I know how to work a crowd and represent your brand well.

I’ve worked with businesses across the UK, performing at expos, trade shows, and corporate events — always with one goal: helping you make an impact.

Corporate Events, Conferences & Exhibitions

I’m not just a trade show magician. I also entertain at corporate events, business exhibitions, product launches, and award nights. Whether you want to add something unexpected to a networking night or keep guests engaged at your next big do, I’ve got you covered.

And yes — I work nationwide, including major shows in London, Manchester, Birmingham, Leeds, Doncaster, Sheffield, and beyond.

If you’re looking for trade show ideas that work, want to increase engagement, or just fancy having the busiest stand at the event, then a corporate magician might just be your secret weapon.

Click here > CONTACT ME and drop me a message to find out how I can bring the magic to your next event.